Getting your fitness app to gain traction in the marketplace can be difficult, especially when you’re just starting out and you don’t have the funding to go big right off the bat with advertising and user acquisition.
But if you have a solid strategy in place, it can be possible to monetize your fitness app at scale without having millions of users right off the bat! We’ll take you through strategies for monetizing your fitness. However, make sure to hire reliable fitness app development company whether you’re just starting out or you’re ready to go bigger with ad revenue or sponsorships and retainers.
1. Infusing Subscription Model
Subscription-based apps often require users to download the app for free before they can access anything, but these versions come with limited features until the user pays a monthly fee. A user may need to think long and hard about what features they would like people who use their app to subscribe to.
Basic free features should give potential subscribers an idea of how your app functions while premium features should reinforce your app’s uniqueness. As per AppsFlyer, the developers prefer this model because it typically provides higher revenue than pay-to-download, in-app purchase, or ad revenue models.
However more importantly, it offers greater reliability and certainty when planning major feature upgrades.
2. In-app purchases (IAPs)
Many Android apps these days are free, and people spend $380 billion worldwide on in-app purchases. It’s been proven to be one of the most lucrative strategies for publishers. Using in-app purchase for fitness mobile app development can boost your revenue stream.
There are different types of in-app purchases—it can be anything from training plans to personal support. For example, this is how many fitness apps make money by providing audio or video tips that they may have recorded themselves.
If you’re looking to get started with making money through an app then combining it with other options such as advertising might work well for you too. Apple Store and Google Play store both offer in-apps so find out which will suit you best.
3. Outbound Marketing
Frankly speaking, promoting a training course is no easy task—you have to create it first, make sure it’s of high quality, and then promote it. To expand your audience and find paying users who will consume your digital health/fitness products, you can invest in outbound advertising (also known as offline).
Advertising takes time and money. Most companies begin investing bit by bit through Google Ads, Facebook Ads, and Instagram Ads. These platforms allow you to target your ideal customers based on their interests and demographics.
This means when someone searches for something related to weight loss online or types an interest into the search bar on social media – you are able to show up at just the right time!
And once you’ve completed this part of the work, so long as people remain interested in your health or fitness programs – you’ll keep making profit too!
4. In-App Advertising
The best way to earn money with an app is by displaying some advertisements. These ads do not necessarily have to be ads or bothersome banners; they can simply enhance your own app services and create a great user experience.
For example, rewarding videos allow users to continue using the app for free so you become accustomed to them. These in app advertising include, native ads, banners, video interstitials, playable ads, and more.
5. Cross-Promotion and Influencer Marketing
It may seem hard to believe, but cross-promoting with other businesses can be one of the best ways to make money with your fitness app. Using this technique means that you are promoting another company, who in turn promotes your app.
If you already have a large following among locals or are growing in popularity – finding another local firm who is eager for more exposure is never a bad idea!
Which of these strategies is the most effective for your fitness app monetization? Generally speaking, it’s a good idea to use several different monetization models in order to make the most profit possible. For example, some apps use ads but provide an ad-free subscription option with enhanced features.
If you want to integrate a unique monetization strategy such as coin wallet engagement, you must hire fitness app developers with expertise in blockchain & AI technology solutions.