Your blog is one of the most powerful marketing tools you have. It’s a repository of ideas, information, and knowledge that you can use to get your name out there as an SEO expert Auckland in your industry. But what if you want to know exactly how effective your blog is? How do you tell if people are reading it? And more importantly, how can you make sure they’re seeing what they came for? We’ll answer all of these questions and more below!
Traffic & pageviews
Traffic and pageviews are the most basic metrics you should pay attention to. When you’re just starting out, this is the best way to tell if your content is resonating with readers or not.
- Pageviews: Number of times a page has been loaded
- Visits: Number of unique visitors who landed on one or more pages without leaving immediately
Time on site is another important metric that can help you determine how engaged a visitor was with your content. The longer they stay, the more likely they are to be interested in it! You can also look at bounce rate, as an SEO Expert Auckland says that it shows what percentage of visitors leave the site after viewing only one page (or less). This provides insight into how effective your blog posts are at engaging readers.
User metrics tell you how many people are visiting your blog and how long they spend on the site. You can find out this information by using Google Analytics.
Google Analytics tracks activities such as:
- The number of visits to your blog from search engines, social media sites and other sources.
- How many pages does a visitor view during their visit to your site (bounce rate).
- How far down a page does someone scroll before leaving? This is called “scroll depth”.
Comments & engagement
If you’re looking to gauge the success of your blog posts, comments and engagement are a great place to start. Commenters are more likely to share your content, and their comments can help you improve it.
Commenting on blogs is an informal way of saying “this is interesting,” which is why commenting on posts is one of the most effective ways to increase traffic. Even if someone doesn’t share the link with friends or pass it around via social media, SEO expert Auckland also suggest that they’ll still be exposed to your content when they see themselves mentioned in other people’s feeds—and sharing it will be easier than ever thanks to this increased exposure!
Off-site metrics & links
The first thing to look at is the number of backlinks your article has received. Backlinks are links from other sites that point to your article, and they’re an important part of search engine optimisation (SEO). The more backlinks you have, the higher ranking your site will be on Google and other search engines.
To see where your blog post is getting linked from, go to Open Site Explorer or Ahrefs and put in the URL for the page you want analysing. You’ll be able to see who linked to it and how many times it was shared on social media through these tools.
The next metric I check out when analysing performance is social shares: how many times have people shared my content on social media platforms like Facebook, Twitter, Pinterest and LinkedIn?
In order for this metric to be accurate, though, we need first-party data, which means we must use social sharing buttons that send information directly back into WordPress without any third-party services involved, such as Buffer or Hootsuite!
UI/UX & site performance
The user experience (UX) and user interface (UI) are two key components of a website or application. They’re equally important, but sometimes people tend to focus more on the front-end design and less on the back-end code that powers it, which can lead to problems.
If your site looks good but isn’t meeting its goals or doesn’t perform well, try checking for bugs that may have been caused by UX issues like poor navigation and design errors such as not enough white space. You can also look at a page’s source code to see if there are any coding issues like broken links or problems with image sizing—which could hurt performance as well as UX!
As you can see, there are plenty of ways to measure how your blog post is performing. We recommend using a combination of these metrics to get the most accurate picture possible.